The economic upheaval that the world is experiencing right now has been referred to as “unprecedented” and “once in a lifetime”, but in actuality we’ve weathered economic upheaval before, and will continue to do so well after the threat of COVID-19 has passed. These experiences can range in scale from narrow, like a region hit by a category 5 hurricane, to broad, like a global pandemic, and everything in between.
Regardless of scale, the actions you take as a marketer or advertiser are going to be the same.
In this guide we’ve compiled 5 critical best practices for improving your marketing plan, and utilizing performance marketing, to come out of COVID-19 with answers to questions like:
Where will I find customers after COVID-19?
What new messaging will best resonate with my audience?
How do I shift to stay ahead of future economic downturns?