At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it. This guide is a comprehensive overview of the fraud-types we face today, the statistics surrounding them, and exclusive case studies for a real-life look into how fraud is caught and eradicated.
In this guide you’ll uncover:
How modern ad fraud has affected affiliate marketers across devices, campaign types, and verticals.
Modern compliance practices that ensure your brand quality standards are being enforced and upheld for all partners.
Where ad fraud is headed next and what measures marketers need to take in order to stay ahead of the curve.
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